We are a global, athlete-first group licensing solution dedicated to unleashing the collective power of athletes so they can win on and off the playing field.

WINNING IS UNLIMITED

WHAT WE DO

We optimize, protect and maximize athletes’ collective off-court commercial opportunities, so every athlete can achieve their world-class value.

OUR PLAYBOOK

Unify and unlock athletes’ collective brand power

Build long-term substantive partnerships with an athlete-first perspective

Empower athletes to Win All

How We Win

Consolidating Athletes' Collective Brand Power

Creating Scalable Commercial Opportunities for Athletes

Creating Innovative and Impactful Partnerships for Brands

CONNECT