Winners Alliance represents the collective IP of athletes to create novel group licensing, sponsorship, partnership, content, investment and event opportunities on their behalf. Winners Alliance negotiates commercial opportunities that maximize the amount of money being paid to athletes in exchange for their collective name, image and likeness power.
Winners Alliance is headquartered in Washington, D.C., USA, but operates globally.
Winners Alliance is the exclusive for-profit affiliate of the Professional Tennis Players Association (PTPA), World Cricketers' Association (WCA), Grand Slam Track™ (GST), EuroLeague Players' Association (ELPA) and is continuing to onboard new partners.
Group licensing is when a group of athletes comes together to leverage the collective monetary power of their name, image, and likeness. By pooling their name, image and likeness value, athletes are able to easily obtain and share revenues from deals they do not independently have. Group licensing deals are what allow products like trading cards, video games, digital collectibles, and apparel to go to market.
Winners Alliance creates and negotiates group licensing and marketing opportunities that result in player-centric products and experiences such as video games, physical and digital trading cards, apparel, sponsorships, player appearances, hospitality, experiential events, original content, venture and start-up accelerators, and more.
Please fill out our
contact form here and the appropriate team member will follow up with you shortly.
Please fill out our
contact form here and the appropriate team member will follow up with you shortly.
Please fill out our
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If you have a specific inquiry, please fill out our
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