Winners Alliance is a global, athlete-first group licensing solution dedicated to unleashing the collective power of athletes so they can win on and off the court.
Founded in 2022, Winners Alliance is modernizing the sports marketing industry by creating scalable, athlete-first commercial opportunities that empower world-class athletes to achieve their world-class value.
Ahmad has built his career by dedicating himself to working with athletes and helping them generate more value from their professional careers. Prior to joining Winners Alliance, Ahmad served three years as Founding CEO of OneTeam Partners - a group licensing, marketing, and media powerhouse representing the commercial interests of women’s and men’s athletes across multiple sports. Earlier in his career, Ahmad led NFL Players Inc. as President and helped grow the NFL Players Association’s marketing and licensing business into one of the largest for-profit licensors in sports, doubling annual revenue and payouts to players during his tenure. Ahmad is a University of Michigan and University of Chicago Law School alum.
Chief Financial Officer & Chief Operating Officer
Chief Growth & Development Officer
SVP, Commercial Partnerships
Director, Digital & Communications
Manager, Integrated Marketing & Design
Digital Marketing & Content Specialist
CEO & Portfolio Manager, Pershing Square Capital Management, L.P.
Co-Trustee, The Perishing Square Foundation
President, Magic Johnson Enterprises
Co-Founder & Partner, Prysm Capital
CEO, Winners Alliance
Executive Director, Professional Tennis Players Association
Co-Founder & Managing Partner, Prysm Capital