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Allissa Cummings

Allissa leads partnership management and activations for Winners Alliance. She joined Winners from the National Basketball Association, where she managed global partnerships for brands such as Gatorade, Kia, Tissot, PUMA, and FedEx, overseeing their sponsorship marketing, event activations, and media campaigns. Allissa’s previous experience includes roles at NFL Players Inc., the licensing and marketing arm of the NFL Players Association, and Discovery Inc. Allissa holds a Master’s in Public Relations & Corporate Communications from Georgetown University, and a Bachelor’s in Communication from the University of South Florida.