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Tim Cruickshank

Tim started his professional career within the FMCG industry before joining the Australian Cricketers’ Association in 2013 in a newly-created role as commercial manager. Within this role, Tim grew the ACA’s commercial business exponentially and in 2017 was appointed Executive General Manager of The Cricketers’ Brand, an arm of the business developed to manage the intellectual property of the players to generate commercial outcomes. Tim was responsible for developing and managing commercial partnerships, player marketing programs and licensing programs. Tim also led the ACA’s key strategic projects including the implementation of the Australian Cricket Culture Review in 2018. A former player, Tim represented the New South Wales Blues from 2010-14 and the Sydney Thunder during the inaugural season of the BBL.