Winners Alliance protects, represents, and commercializes the group name, image and likeness rights of hundreds of professional athletes across global sport, creating scalable commercial opportunities that are impactful for athletes and partners alike. More than just a commercial partner, Winners Alliance is the ultimate ally, championing athletes and ensuring they have the solutions needed to unlock unprecedented value. By placing athletes at the core of everything it does, Winners Alliance is transforming the global sports industry through the development of more athlete-centric business models.