Strength in numbers starts with one. By joining a collective of world-class athletes, you can take advantage of incremental commercial opportunities that Winners Alliance has generated for you in order to maximize your earning power off the court. Together, our opportunities are limitless.

Solve your business challenges by tapping into the collective value of athletes. Winners Alliance is dedicated to building impactful and innovative partnerships with brands by leveraging our extensive knowledge of athletes’ interests, backgrounds, audiences, and more. The result? A custom-made player marketing playbook tailored to fit your brand’s unique needs.

Level up your product lineup by incorporating the name, image and likeness of the world’s most elite athletes. Winners Alliance represents a robust collective of player rights spanning sports and continents, giving licensees a unique opportunity to scale their product assortment and create new revenue streams through a variety of markets and fanbases. The perfect match.

Help your athlete Win All. By participating in the Winners Alliance group licensing program, your athlete will receive incremental income in exchange for the passive use of their name, image and likeness, enabling them to capitalize on additional collective opportunities they would not receive individually.