Win All Blog / Business

Winners Alliance Facilitates New Global Partnership With PTPA & Hilton

The multiyear partnership names Hilton as PTPA’s Official Hotel & Lodging Partner, supporting players on tour with exceptional hotel stays and exclusive experiences for Hilton Honors members


WASHINGTON D.C., January 24, 2024 – The Professional Tennis Players Association (PTPA) is excited to announce a new global partnership with Hilton (NYSE: HLT). In this multiyear exclusive collaboration, Hilton will serve as the Official Hotel & Lodging Partner of the PTPA, offering unparalleled benefits, and world-class hospitality to professional women’s and men’s tennis players who are often managing the stresses of a rigorous travel schedule.

 “The possibilities this partnership opens up for players are truly exciting,” said Bethanie Mattek-Sands, PTPA player executive committee member and nine-time doubles major champion. “As professional tennis players, we spend most of the year living in hotel rooms around the world. Having Hilton as an official global partner will ensure we have access to high-quality accommodation options and benefits that elevate our travel experiences. This is a game changer.”

 As part of its partnership agreement, Hilton will extend elite benefits to PTPA members who sign up to participate in Hilton Honors, offering players the best of the Hilton experience through its award-winning loyalty program. With over 180 million members globally, Hilton Honors strives to make travel more valuable, more flexible and more personalized for every type of traveler, whether on the road for work, leisure and everything in between.

 “We are thrilled to announce our global partnership with the Professional Tennis Players Association (PTPA), further extending our Hilton hospitality to some of the world’s finest athletes with memorable stays at all of our 22 hotel brands,” said Mark Weinstein, chief marketing officer, Hilton. “As we continue to build this alliance, we also look forward to creating exciting content with the world’s top tennis players and curating money-can’t-buy experiences and access for our Hilton Honors members. From offering holistic wellness experiences and dining options, to empowering our guests with greater choice and control over their stay through the Hilton Honors app, at Hilton, we know the important role a Hilton stay has on making sure you can be your best – even when furthest away from home.”

 PTPA Executive Director Ahmad Nassar said, “This collaboration tackles our travel challenges, enabling players worldwide to spend less time worrying about accommodations and more time focusing on their game. Aligning with Hilton, known for crafting world-class experiences, underscores their investment in our players’ lives and livelihoods.”

 Recognizing tennis’s massive fan following globally, Hilton will also work with several professional women’s and men’s tennis players to create content that tells the unique stories of players’ experiences traveling the world on tour. Additionally, Hilton and the PTPA will curate exclusive experiences for Hilton Honors members, centered around the biggest moments in tennis.

 Winners Alliance, the for-profit affiliate of the PTPA, facilitated this partnership. President Eric Winston said, “Uniting Hilton and the PTPA is a significant stride in amplifying player benefits and advancing the business of working with tennis players. Hilton’s investment in this program, alongside its commitment to creative content and promotion, paves the way for a future marked by dynamic collaborations dedicated to benefiting players and promoting partnership growth.”


About the Professional Tennis Players Association

The Professional Tennis Players Association (PTPA) is a global organization that unites and mobilizes tennis players to foster transparency and fairness in professional tennis. As an independent entity, the PTPA is dedicated to advancing and safeguarding the rights of professional men’s and women’s tennis players throughout their careers. By prioritizing crucial aspects such as health and safety, schedules, rules, purses, benefits, and education, the PTPA endeavors to build an equitable and sustainable competitive environment for present and future generations of players. Headquartered in the Washington, D.C. area, the PTPA operates on a global scale. For more information, visit and connect with @ptpaplayers on social media.


About Winners Alliance

Winners Alliance is a global, athlete-centric commercial model dedicated to creating novel group licensing, sponsorship, partnership, content, investment and event opportunities for world-class athletes collectively.  Launched in August 2022, Winners Alliance serves as the for-profit affiliate of the Professional Tennis Players Association (PTPA) and Federation of International Cricketers’ Associations (FICA), representing the group commercial rights of hundreds of athletes worldwide. Among its pioneering initiatives, Winners Alliance aims to establish a sustainable group licensing program encompassing video games, trading cards, collectibles, and related opportunities. To learn more, visit and follow @WinnersAlliance on LinkedIn, Instagram and X.


About Hilton

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and Youtube.


Media Contacts

For Hilton: Lauren DeBettencourt: 

For the PTPA & Winners Alliance: