Win All Blog / Business

Winners Alliance Secures TUMI as New Global Partner of PTPA

Washington, D.C., September 6, 2023 – The Professional Tennis Players Association (“PTPA”), global advocates for professional tennis players, today announced the designation of international travel and lifestyle brand TUMI as an official global partner. The partnership, created by the PTPA’s for-profit affiliate Winners Alliance, will provide hundreds of professional women’s and men’s tennis players with a selection of TUMI products to help make their travels more seamless throughout the season’s tournaments. In addition, TUMI will have a presence at the PTPA’s player activations and tournaments, with the brand’s first appearance occurring at the PTPA Players Party in New York City in August.

“We’re so excited to have TUMI join as an official PTPA partner. As professional tennis players, we spend most of the year traveling around the world, so having a premier luggage brand with us on the road will definitely improve our overall experience and daily life,” said PTPA Executive Committee member Bethanie Mattek-Sands. “I’ve always looked for the highest-quality luggage, backpacks and bags that can withstand the constant travel required on tour, and I’m happy to see the support that TUMI is providing to all players on our journeys.”

“As a PTPA partner, TUMI recognizes the world-class value of professional tennis players,” said Ahmad Nassar, Executive Director of the PTPA and CEO of Winners Alliance. “This partnership is a core part of the PTPA’s mission to support players across the globe and help add value and opportunities with a player-first focus.”

TUMI will also be the presenting partner of an end of season award for the most traveled men’s and women’s players. The winners will be selected based on the number of countries in which each player has competed and the award will acknowledge their resilience throughout the season’s journeys.

“TUMI has a longstanding history of excellence and pushing boundaries and a commitment to creating world-class, high-performance essentials that are able to keep up with the lives of those constantly on the move,” said Jill Krizelman, Senior Vice President of Global Marketing and eCommerce at TUMI. “We are thrilled to partner with the PTPA as we recognize the large demands of its world-class athletes along with our shared ethos and undeniable synergies.

Follow along with the PTPA and TUMI throughout the tennis season on @ptpaplayers and @tumitravel, and shop at and TUMI stores worldwide.


About Winners Alliance

Winners Alliance, the PTPA’s for-profit affiliate, was founded in August 2022 to generate and maximize off-the-court commercial opportunities for players and their agents, emulating the successful model of players associations in other sports. Among its first initiatives, Winners Alliance will establish a sustainable group licensing program for video games, trading cards, collectibles, and related opportunities.


About the Professional Tennis Players Association

The PTPA is uniting and mobilizing tennis players from around the globe to create transparency and fairness throughout decision-making in professional tennis. In August 2022, the PTPA launched Winners Alliance, a for-profit affiliate, to generate and maximize off-the-court commercial opportunities for players and their agents, emulating the successful model of players associations in other sports. Collectively, through the PTPA, professional tennis players are building an equitable and sustainable competitive environment for players today and for generations to come.


About TUMI

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2023 Tumi, Inc.


Media Contacts

David Cooper
Winners Alliance/PTPA

Alexandra Gillis

Nicole Colasanto